Copy and creative for brands big and small.
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WEBSITE
Reintroducing Niantic to the (real) world
I helped share the Pokémon GO company’s unique vision for the metaverse.
EMAIL NEWSLETTERS
Helping Waymo spread the word
I broke down lidar, fog, and fully autonomous driving for Waymo’s tech-savvy audience.
LANDING PAGE
Sharing Google Pay’s voice with friends
I honed Google Pay’s new voice and tone to promote its peer-to-peer payment app.
IN-APP CAMPAIGN
Connecting Android Pay and DC Comics
I crafted character-driven copy for five Justice League superheroes.
DIGITAL + OOH
Making a statement with Brex
I helped introduce Brex’s new spend platform with a single line.
DIGITAL MARKETING
Spotlighting Serena & Lily’s stories
I composed all kinds of marketing copy for this creative-first lifestyle brand.