Android Pay in-app campaign

In anticipation of the 2017 Justice League movie premiere, Android Pay partnered with Warner Brothers to create a campaign that fueled the hype. I spent way too much time reading superhero backstories and crafted all the copy.

Role + Company
Embedded copywriter · Google

Team
Android Pay UX, product, and marketing

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How it worked

  • Splash screen

    When you opened the Android Pay app, you received an invite to join the promo.

  • Collection card

    This lived with your credit cards and helped you track your progress.

  • Aquaman collection screen

    Each time you paid with your phone, you collected a new superhero.

  • Flash collection screen

    Every hero’s copy was inspired by lines and traits they’re known for.

  • Batman collection screen

    And after you collected a superhero…

  • Batman share screen

    …You were encouraged to tell your friends.

  • Cyborg collection screen

    I’m not going to lie, it was a pretty super project.

  • Superman (Easter egg)

    And if you collected them all, you unlocked Superman!